The Identity That Signals
Cinematic Scope
The Identity That Signals Cinematic Scope.
Mango post
Branding
The Intent
The MangoPost team sought to redesign their brand identity, which no longer reflected their personality. As a leading media production house in Chennai, MangoPost is known for its quality work. The organization is youthful and resonates with new-age audiences, businesses, and filmmakers across the country. They have collaborated with established directors and major production houses in India, producing various films and series for OTT platforms like Hotstar and Netflix. Given their growth trajectory, a modern identity was essential.
The Idea
Filmmaking is a complex art form, much like its diverse audience. Our mission was to distill these elements into a striking logo for MangoPost. Embracing the brand's youthful and energetic spirit, we designed a rectangular box to symbolize the screens through which stories unfold. The inclusion of the letter 'M' represents an ultra-wide display, conveying a broader perspective on life. The final logo boasts a dynamic, colorful design that captures the vibrancy of existence. To further enhance its application, we developed a brand book that reflects MangoPost's commitment to craftsmanship and its deep-rooted connection to the world of cinema.
Filmmaking is a complex art form, much like its diverse audience. Our mission was to distill these elements into a striking logo for MangoPost. Embracing the brand's youthful and energetic spirit, we designed a rectangular box to symbolize the screens through which stories unfold. The inclusion of the letter 'M' represents an ultra-wide display, conveying a broader perspective on life.
The final logo boasts a dynamic, colorful design that captures the vibrancy of existence. To further enhance its application, we developed a brand book that reflects MangoPost's commitment to craftsmanship and its deep-rooted connection to the world
of cinema.
The Impact
MangoPost’s ‘Padam Pottu Kaatuvom’ identity resonated deep within the organization, one that perfectly resonated with the client's youthful ethos of the brand. The dynamic yet simplistic, colourful and memorable was beautifully extended into a brand book. It was received so well it won bronze in Maddy’s 2024 awards.
We focused on creating a visually rich identity that balanced the cinematic experience with professional stature. The strategy required the logomark to serve as a conceptual anchor, clearly communicating the media with seamless use for digital & print applications.
Reimagining the Tamil cultural hub.
Mango post
Branding
The Intent
The MangoPost team sought to redesign their brand identity, which no longer reflected their personality. As a leading media production house in Chennai, MangoPost is known for its quality work. The organization is youthful and resonates with new-age audiences, businesses, and filmmakers across the country. They have collaborated with established directors and major production houses in India, producing various films and series for OTT platforms like Hotstar and Netflix. Given their growth trajectory, a modern identity was essential.
The Idea
Filmmaking is a complex art form, much like its diverse audience. Our mission was to distill these elements into a striking logo for MangoPost. Embracing the brand's youthful and energetic spirit, we designed a rectangular box to symbolize the screens through which stories unfold. The inclusion of the letter 'M' represents an ultra-wide display, conveying a broader perspective on life. The final logo boasts a dynamic, colorful design that captures the vibrancy of existence. To further enhance its application, we developed a brand book that reflects MangoPost's commitment to craftsmanship and its deep-rooted connection to the world of cinema.
The Impact
MangoPost’s ‘Padam Pottu Kaatuvom’ identity resonated deep within the organization, one that perfectly resonated with the client's youthful ethos of the brand. The dynamic yet simplistic, colourful and memorable was beautifully extended into a brand book. It was received so well it won bronze in Maddy’s 2024 awards.
We focused on creating a visually rich identity that balanced the cinematic experience with professional stature. The strategy required the logomark to serve as a conceptual anchor, clearly communicating the media with seamless use for digital & print applications.